This particular product video for the Hybrid Holdall bag from the Travel / Adventure luggage collection and it includes a raft of cool features including security measures designed to resist tampering and deter thieves. To really hone in these special features in detail we used macro lenses to give a close up view.

In order to avoid the video being completely static and make sure the shots still had action to keep viewers engaged in many of the shots we captured the product on a rotating platform to bring movement into the shots keeping the pace up in the edit and drawing the viewer's eye.

To help effectively deliver the product USPs we used dramatic lighting and captured the bag on a black background with deliberate negative space within the composition. This allowed room in the frame for the graphic and text elements which annotate the specific unique features of these very well designed bags.