Ever had a lager and felt like something was missing? Been checking out other people’s beautifully poured Czech lager? Then you’ve got FOaMO. It’s real, it’s on the rise and it could strike at any moment. FOaMO is the fear of missing out on foam. Because when it comes to lager, foam matters. Foam is flavour. Foam is freshness. Foam changes everything. Don’t get FOaMO. Get real lager. Properly poured 🍺

This amazing campaign from Budweiser Budvar was a perfect fit for a joint production from Just Upstairs and Locked. We worked together on the creative for this project to take the ‘Don’t Get FOaMO’ concept and turn it into a series of video reels using Budvar's archive of media and by sourcing/creating new assets.

Locked did the edit and motion graphics of the full suite of FOaMO campaign reels animating the imagery, video and text assets to create fast paced fun videos that deliver the campaign messaging in a clear and cohesive way.